Summary of the past year, demand ranking of all brands of auto parts

When evaluating aftermarket auto parts demand, vehicle sales alone are not enough. Parts demand is also affected by the size and age of the vehicle parc, mileage, repair frequency, model popularity, and the availability of replacement vehicles. Therefore, the ranking below should be viewed as a practical aftermarket-demand ranking, rather than an official worldwide parts-sales ranking.

Based on 2025 European vehicle-demand data, used-car demand, and the continuing size of major vehicle fleets, the following brands represent some of the strongest aftermarket opportunities:

The strongest brands are not necessarily those with the highest new-car sales. For example, Volkswagen ranked first in AutoScout24's European used-car purchase-request ranking for 2025, while Mercedes-Benz and BMW followed strongly in the premium segment.

New-car registrations also show the scale of the potential vehicle parc. In Europe during the first half of 2025, Volkswagen ranked first, followed by Toyota, Škoda, BMW, Renault, Peugeot, Mercedes-Benz and Audi.

For an aftermarket supplier such as TIBAO, the most attractive segment is therefore not simply “the brands with the most new cars,” but the brands combining a large installed fleet + aging vehicles + frequent maintenance + high-value replacement parts. This makes Volkswagen, BMW, Mercedes-Benz and Audi particularly important for products such as wheel hubs, brake discs, brake pads, suspension components, steering parts, driveshafts, water pumps, engine components and electrical parts.

There is also an important regional difference. Volkswagen, BMW, Mercedes-Benz and Audi are especially attractive in Europe, while Toyota, Ford, Chevrolet/GM, Honda and Nissan become much more important when North American aftermarket demand is included. Consequently, a true global ranking of all brands should normally be separated into regional rankings rather than treated as one universal list.

For European aftermarket targeting, I would use this simplified priority:

Tier 1: Volkswagen, BMW, Mercedes-Benz, Audi
Tier 2: Ford, Renault, Peugeot, Opel, Skoda, Toyota
Tier 3: Hyundai, Kia, Volvo, Nissan, Land Rover, Fiat
Tier 4: Porsche, Mazda, Honda, Jaguar and other smaller-volume brands

One important trend is that the aftermarket opportunity is shifting toward older vehicles rather than simply following new-car registrations. ACEA reported that European new-car registrations increased 1.8% in 2025, while petrol and diesel registrations continued to decline sharply, meaning the composition of the vehicle parc is changing as well.